Anti-Counterfeit Packaging Market 2022 - Market Size & Forecast, Industry Trends, Manufacturers Analysis, & Opportunities 2030

Introduction: -

Anti-counterfeit packaging involves the process of allocating secure packaging to products to cut back on their infringement or counterfeiting. This type of packaging aids in the prevention of imitation and confirms the safety of the goods. Companies predominantly undertake these anti-counterfeit measurements to help them reduce losses due to counterfeiting.

The global anti-counterfeit packaging market includes players engaged in developing and launching various anti-counterfeit packaging technologies and products for use in different end-user verticals. The global anti-counterfeit packaging market is expected to grow at a compounded annual growth rate (CAGR) of 15.0% during the forecast period of 2022-2030.

Growth Drivers:

Several end-user industries have faced tremendous losses due to counterfeit packaging in the last few years. The most severely hit amongst them is the pharmaceutical industry. This is predominantly due to counterfeiting activities for non-prescribed drugs. These activities cause economic losses to companies and pose significant consumer health risks in both developed and emerging economies. As a result, the focus of manufacturers on brand protection to reduce counterfeiting is increasing. Alongside, they are also giving tremendous importance to package security. All these factors collectively raise the demand and adoption of anti-counterfeit packaging solutions and contribute to the growth of the global anti-counterfeit packaging market.

Also, the regulatory scenario for the protection of authenticity of life-critical products has been taking leap strides since the last few years. Stringent laws and regulations rolled out by governments of different regions including the Anti-counterfeiting Trade Agreement by the United States and the labeling and serialization measures by the EU Commission, have aided in the expansion of the anti-counterfeit packaging market. Also, beneficial government policies in food and pharmaceutical packaging are creating lucrative opportunities for the market players present in the global anti-counterfeit packaging market.

The rapidly expanding e-commerce industry worldwide, the growing consciousness amongst buyers regarding product information, and the increasing advancements in printing technologies are among other factors majorly driving the growth of the global anti-counterfeit packaging market.

However, factors such as the dearth of awareness about authenticating pharmaceutical & food products among the global population and the high setup and innovation costs associated with anti-counterfeit packaging are anticipated to hamper the growth of the global anti-counterfeit packaging market during the forecast period of 2022-2030.

Anti-counterfeit Packaging Market Segmentation:

By Technology:

·         Mass Encoding

·         RFID

·         Holograms

·         Forensic Markers

·         Tamper Evidence

·         Others

By End-use Industry:

·         Pharmaceuticals

·         Food & beverage

·         Apparel & footwear

·         Automotive

·         Personal care

·         Electrical & electronics

·         Luxury goods

·         Others

By Region:

·         North America

·         Europe

·         Asia Pacific

·         Latin America

·         Middle East and Africa

Anti-counterfeit Packaging Market: Technology Review: -

Based on technology, the global anti-counterfeit packaging market is segmented into mass encoding, RFID, holograms, forensic, markers, tamper evidence, and others. The mass encoding segment led the global market in 2021 and is expected to further continue to lead the market during the forecast period of 2022-2030. However, the RFID segment is projected to attain the highest CAGR in the market during the forecast period of 2022-2030. The application of RFID is growing in the packaging industry. It aids in enhancing and tracking the entire supply chain process from production to distribution and retail. This is the primary factor driving the growth of this particular segment.

Anti-counterfeit Packaging Market: End-use Industry Review: -

Based on end-use industry, the global anti-counterfeit packaging market is segmented into pharmaceuticals, food & beverage, apparel & footwear, automotive, personal care, electrical & electronics, luxury goods, and others. The pharmaceuticals segment dominated the global market in 2021. The segment is estimated to retain its lead further in the market during the forecast period of 2022-2030. Factors such as the growing concerns pertaining to human health & safety, the rising awareness regarding anti-counterfeit packaging, and the increasing availability of cost-efficient counterfeiting technologies are among the primary factors bolstering the growth of this segment.

Regional Outlook:

The anti-counterfeit packaging research report offers detailed analysis and forecasts for five major regions: North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

The North American region commanded the largest share of the global anti-counterfeit packaging market in 2021, followed by Europe and the Asia Pacific. The region is predicted to remain dominant throughout the forecast period of 2022-2030. The governments have been imposing stringent anti-counterfeit regulations in the countries such as the U.S. and Canada due to the growing market share of counterfeit goods in the countries. The region is also a host to the major vendors of anti-counterfeit packaging technologies, whose main aim is to develop and integrate innovative technologies to enhance the identification and tracking of products. Apart from this, the demand for transparency among consumers is also rising quickly in the region. All these factors are primarily ascribed to the large share of the anti-counterfeit packaging market in North America.

On the other hand, the Asia Pacific region is poised to emerge as the fastest-growing regional market for anti-counterfeit packaging during the forecast period. The presence of emerging economies such as India and China and the ever-growing population base in the region largely contribute to the growth of the market in the region. Moreover, the consciousness among consumers regarding product-related information is also rising in the region, which is also set to swiftly augment the growth of the market during the forecast period.

The report also identifies the country market outlook for anti-counterfeit packaging, covering country-wise market size, growth rate, market share, segmentation, leading players, current trends, and opportunities.

Key Companies in Anti-counterfeit Packaging Market:

The research report offers a competitive analysis of prominent companies operating in the global anti-counterfeit packaging market. Some of the leading players profiled in the market research report include:

·         Ampacet Corporation

·         Tracelink Inc.

·         TruTag Technologies Inc.

·         3M Company

·         DuPont

·         CCL Industries

·         Zebra Technologies Corporation

·         SATO Holdings

·         Avery Dennison Corporation

·         SICPA Holdings SA

·         Applied DNA Science

·         Intelligent Label Solutions

·         3D AG

·         Systech International

·         Authentix Inc.

·         Advance Track & Trace

·         Alien Technology Corp

·         Inksure Technologies

·         Catalent Pharma Solution Inc

·         Other Players