Edible Flakes Market 2023 – Market Size & Segments Analysis, Industry Trends, Manufacturers Analysis, Opportunities and Forecast 2030

Edible Flakes Market

The global market value of the Edible flakes market was valued at USD 10.5 Billion in the year 2022, and it is anticipated to grow at a CAGR of 8.7% during the forecast period. The demand for healthy snacking is on the rise due to increasing cases of obesity, diabetes, blood pressure, and cardiovascular diseases. This trend is further fueled by growing disposable incomes and the demands of busy lifestyles.

Producers are actively contributing to this trend by introducing new flavors and healthier variants of edible flakes, thereby driving market growth. These flakes are considered an excellent option for both breakfast and convenient snacks. Moreover, the heightened awareness of the adverse effects of oily breakfasts is significantly boosting market growth. However, the easy availability of substitutes like muesli and breakfast cereals may hinder market expansion in the upcoming years.

Impact of COVID-19, Russia-Ukraine War and Inflation

The global impact of the COVID-19, Russia-Ukraine war, and high inflation is expected to have significant long-term effect on the global edible flakes market. COVID-19 disrupted the global supply chain during the pandemic. Products like corn flakes, wheat flakes and others were leading the market before the pandemic. During the pandemic, the priorities of people shifted towards essential things for survival, and this led to a slow-down in the market. But by the end of the year 2022, the pandemic was about to be over, and with some relief in lockdowns and COVID-19 regulations, the market again started to observe growth.

Growth Drivers

Increasing demand for a healthy breakfast is driving the growth of the market. Health issues all over the world, especially obesity, diabetes, blood pressure and other diseases are forcing people to opt for the edible flakes. Corn flakes, oat flakes, and wheat flakes are easily available in hypermarkets and supermarkets. An increase in urbanization and rising disposable income is driving the growth of this market. Changes in lifestyles and busy lifestyles of people are forcing them to opt for a quick breakfast option, which saves their time and contains levels of nutrition. Demand for flakey oats and oat meal is gaining momentum in the market as they are among the healthiest grains in the world. The edible flakes manufacturing companies are gaining traction in the market, as the demand for edible flakes during breakfast is increasing. The edible flakes industry has launched new products on the market to meet customers' demand at different economic levels. To increase customers, Kellog, a leading company, is also adopting strategies like free samples for school kids, digital branding and marketing of the product. Kollin, a Germany-based edible flakes manufacturing company, introduced the carrot and ginger oat whole grain muesli to cater to the consumer demand for low-sugar, preservative-free and natural flavored product.  

Segmentation

By Product Type

·         Corn flakes

·         Flakey Oats

·         Wheat Oats

·         Rice Oats

·         Others

By Distribution Channel

·         Online Retailers

·         Supermarkets/Hypermarkets

·         Convenience Stores

·         Others

By Distribution Channel

·         Online Retailers

·         Supermarkets/Hypermarkets

·         Convenience Stores

·         Others

By Region

·         North America

·         Asia Pacific

·         Europe

·         Latin America

·         Middle East and Africa

Edible Flakes Market Product Type Segmentation

On the basis of product type, the edible flakes market is segmented into corn flakes, flakey oats, wheat oats, rice oats, and others. Among these, the corn flakes segment holds the leading position and is projected to maintain its dominance throughout the forecast period. Rising demand from health conscious consumers is propelling the growth of the market. In recent years, edible flakes have been considered as one of the healthiest breakfast items by people. Edible flakes are rich in fiber, keep cholesterol in check, consist of vital minerals and antioxidants. Kellogg’s is the leading market player and provides a variety of products for health-conscious consumers. Wheat flakes, derived from processed wheat grains, serve as a popular alternative to corn flakes. Rice flakes are produced from parboiled rice and find applications in both cooking and snacking. Flakey oats are created through the rolling of oat grains. These diverse product offerings contribute to the market's robust growth and cater to varying consumer preferences and dietary needs.

Edible Flakes Market by Distribution Channel Segmentation

On the basis of distribution channel, the edible flakes market is segmented into online retailers, supermarkets/hypermarkets, convenience stores, and others. Hypermarkets and supermarkets stand out as the leading segments. However, online store is witnessing fastest growth and it can be attributed to increasing trend of online shopping.

Regional Outlook

On the basis of regions, the edible flakes market is segmented into five regions: Asia Pacific, Europe, Middle East and Africa, North America and South America. In 2022, Europe accounted for around 33% of overall market share during the forecast period. Europe is expected to remain the largest region during the forecast due to a well-established market. This is attributed to its well-established market and educated consumer base. Factors such as increasing health awareness, rising disposable income, and busy lifestyles have propelled significant growth in this region.

In the Asia Pacific, the increasing population in countries like India and China and rapidly growing urbanization are the primary drivers for market expansion. In North America, people are highly health-conscious in countries, often preferring to avoid junk and spicy foods. This awareness, coupled with the need for products suitable for individuals dealing with conditions like obesity, diabetes, and high blood pressure, is fueling market growth in North America. To increase customers, Kellogg, a leading company, is also adopting strategies like free samples for school kids, digital branding and marketing of the product.

Key Players

·         Kellogs

·         Marico Ltd

·         Baggry’s India Ltd.

·         Nestle SA

·         The Hain Celestial Group Inc

·         Pepsico INC

·         Nature’s Path Food Inc

·         Marico Ltd

·         General Mills Inc

·         Other Players