Exam Preparation and Tutoring Market 2025 – Market Size & Segments Analysis, Industry Trends, Manufacturers Analysis, Opportunities and Forecast 2034
Page: 215 | Report Code: ICTM250203 | Research Suite: Report (PDF) & Market Data (Excel)
The global market value of the exam preparation and tutoring
market is valued at 58.1 billion in 2023, and a CAGR of 5.5% is expected during
the forecast period due to increasing demand for targeted learning and
flexibility in education access. Rising competition in education and the online
learning process has driven the growth in the market significantly.
Educational policies promoting skill-based learning are a key growth driver in the market. Utilization of artificial intelligence for personalized feedback and practice questions is driving growth in the market significantly. Stiff competition in the educational field and competitive exams are acting like a catalyst for the growth in this market.
Growth
Drivers
Increased competition for admission in top universities and competitive exams in medical engineering and administrative services are driving growth in the market. Parents and students are willing to invest in high-quality preparatory courses. Digital transformations have led to the growth of online tutoring platforms like Byju’s, Vedantu, Unacademy, Physics Wallah, and Khan Academy.
AI-driven personalized learning and adaptive test
preparation platforms enhance student outcomes. Standardized exams continue to
be essential for higher education admissions. Growing rivalry in educational
field is driving the market growth significantly. Technological advancements
offer a lucrative growth in the market significantly. Cost and quality
assurance poses a major challenge in the market.
International exams like IELTS and TOEFL fuel the demand for test preparation services. Growing middle-class families and increasing disposable incomes contribute to higher spending in education. Parents view exam preparation as a high-return investment. AI-based adaptive learning personalizes test prep for students. Peer pressure and parental expectation are driving growth in the market.
The pandemic accelerated online education
adoption, leading to hybrid learning models. Even after schools reopened after
the pandemic, online education has remained a preferred choice for flexibility.
Growth in certification is increasing demand for personalized training.
Increasing investment by professionals in upskilling courses to advance their
careers is the root cause behind the significant market growth.
Segmentation
End-user
·
Post-secondary
·
K-12
Learning
Method
·
Offline learning
·
Online learning
Product
·
University exams
·
Certification exams
·
High school exams
·
Elementary exams
·
Others
Regional
Outlook
·
Asia Pacific
·
North America
·
Latin America
·
Middle East and Africa
·
Europe
The
Exam Preparation and Tutoring Market by End-User Segmentation
On the basis of the End-User, The Exam Preparation and Tutoring Market by End-User is segmented into K-12, and Post-Secondary. Post-Secondary is the leading segment in the market. Increasing emphasis on academics, and professional achievements are driving growth in the market significantly. Increased growth in Machine learning, and Artificial Intelligence is driving the demand in Exam preparation market by End-User. Blended learning models, combining online and offline learning and virtual classrooms through e-learning platforms and video conferencing platforms, are becoming increasingly popular. Increasing number of courses offered by the universities are driving growth in the market.
The
Exam Preparation and Tutoring Market by Product Segmentation
On the basis of the product, the exam preparation and
Tutoring market is segmented into university exams, certification exams, high
school exams, elementary exams, and others. University exams are the leading
segment in the market due to the increasing number of courses offered by the
universities, like graduation and post-graduation programs and professional
courses as well. The craze of the world’s best universities worldwide, like
Howard, Cambridge, and Oxford, is driving growth in the market significantly.
Rising disposable income and rising expenditure on university exams are driving
growth in the market.
The
Exam Preparation and Tutoring Market by Learning Mode Segmentation
On the basis of the learning mode, The Exam Preparation and
Tutoring Market is segmented into Online, and Offline. Online segment is the
leading segment, and is expected to dominate during the forecast due to rising
adoption for this mode of education in post-pandemic era. Covid-19 brought a
revolutionary change in exam preparation market. Without physical presence, a
student can learn his desired subject in an efficient manner. Ed-tech giants
are the key players in the market and inspiring students to opt the online
education. Offline education too has its own significance.
Regional
Outlook
On the basis of the regions, the exam preparation and tutoring market is segmented into 5 regions: Asia Pacific, North America, Latin America, Middle East and Africa, and Europe. Asia Pacific is the leading market, and is expected to dominate the market during the forecast period due to rising awareness about cracking competitions in an efficient way among the students. India is the leading education market in the region due to rapidly growing population, and increasing literacy rate.
During the pandemic, the rise
of the Ed-tech industry in India is also a reason behind the significant market
growth. The presence of many key players in the market is the reason behind
growth in the Indian market. Blended learning models, combining online and
offline learning and virtual classrooms through e-learning platforms and video
conferencing platforms, are becoming increasingly popular. These digital
solutions offer students access to study materials, practice tests, and live
online classes, enhancing their learning experience and improving their chances
of success in academic tests, professional certification exams, language
proficiency tests, and university exams. North America and Europe are the
biggest markets after Asia Pacific.
North America is generally considered one of the fastest-growing regions, due to a strong emphasis on standardized testing and a culture of high-stakes exams like the SAT, MAT, CAT, JEE, and GRE, leading to high demand for exam preparation services. Due to a strong emphasis on education, individuals in North America are often willing to invest more in tutoring services.
Besides general academic support, Europe has a strong market in specialized tutoring in subjects like tutoring, mathematics, languages, and competitive entrance examinations. Post-Covid, the adoption of online education is driving growth significantly in the market. Due to high per capita income in countries like the United States of America, the United Kingdom, and Germany, the market is witnessing growth due to rising expenditure.
Key
Players
·
Pearson
·
Chegg
·
Huntington Learning Center Inc.
·
upGrad
·
Guild
·
DreamBoxLearning
·
EdX
·
Teachers Pay Teachers
·
The Princeton Review
·
Sylvan Learning LLC
·
TPR Education IP Holdings
· Other Players