Fertility Tracking Devices Market 2024 – Market Size & Segments Analysis, Industry Trends, Manufacturers Analysis, Opportunities and Forecast 2030

The global market value of the fertility tracking devices market was valued at USD 16.3 billion in 2022, and a CAGR of 11.2% is expected during the forecast period. Increasing pregnancy-related challenges and rising healthcare expenditure are driving growth in the market significantly. Rising disposable income and rising healthcare awareness are the main factors behind the growth in the market.

Expanding capabilities and uptake of smart wearables are driving growth in the market. Increasing demand to predict fertility window is one of the key factors behind the growth in the market. Advancements in technologies are driving the growth in the market.

Growth Drivers

Growing awareness about reproductive health and fertility issues has led to more people actively monitoring their fertility. Educational campaigns and social media platforms have contributed to spreading knowledge about fertility tracking. The development of advanced technologies, including wearable devices, mobile apps, and AI-driven algorithms, has made fertility tracking more accurate and user-friendly. These technologies offer real-time data and personalized insights, attracting more users. Factors such as changing lifestyles, delayed childbearing, and environmental influences have contributed to rising infertility rates. As a result, couples are turning to fertility tracking devices as a part of their efforts to conceive.

Growing preference for natural and non-invasive methods of family planning is driving growth in the market significantly. Increasing demand for fertility tracking devices for being non-invasive and helpful in monitoring the cycles and planning pregnancy. Emphasis on women’s health and wellness has grown, with a greater focus on personalized healthcare solutions. Increasing demand to cater specifically to women’s health needs, supporting overall wellness beyond just fertility. Companies are expanding their product lines to include a variety of fertility tracking devices, from wearables to smartphone apps. Continuous improvement in accuracy, user experience, and integration with other health platforms are driving market growth.

Segmentation

Based on Utility

·         Wearable

·         Non-Wearable

Based on Physiological Parameters

·         Temperature

·         Pulse Rate and Respiration Rate

·         Sleep

·         Others

Based on Distribution Channel

·         Hospital Pharmacies

·         Retail Pharmacies

·         Mail Order Pharmacies

Regional Outlook

·         Asia Pacific

·         North America

·         Latin America

·         Middle East and Africa

·         Europe

Fertility Tracking Devices Market by Utility Segmentation

On the basis of the utility, the fertility tracking devices market is segmented into wearable and non-wearable devices. Wearable devices are the leading segment in the market due to the fact that they offer the advantage of continuous tracking without requiring daily manual input, making them more user-friendly and convenient. Wearable devices often come with integrated apps that provide real-time data analysis, personalized insights, and predictive alerts, which are highly valued by the users.

Growing consumer preference for digital and automated solutions that provide continuous health monitoring, not just for fertility but for health and wellness. The market has witnessed significant innovation in wearable technology, with new products frequently being launched. As more people become aware of the benefits of wearable devices for fertility tracking, adoption rates have increased, especially among tech-savvy consumers. Non-wearable devices are popular among consumers who prefer traditional methods or who are looking for more cost-effective solutions. These devices are used intermittently rather than continuously. For example, basal thermometers, ovulation test kits, and fertility monitors. Rising awareness about the health issues, early diagnosis, and efficient treatment is the need of time, and fertility tracking devices are making this problem into an easier one.

Fertility Tracking Devices Market by Distribution Channel Segmentation

On the basis of the distribution channel segmentation, the fertility tracking devices market is segmented into hospital pharmacies, retail pharmacies, and mail order pharmacies. Hospital pharmacies are trusted sources of medical products. Patients are more likely to trust fertility tracking devices recommended or sold through these channels due to the association with medical professionals and reliable healthcare institutions. Patients who visit hospitals for fertility consultation or treatments are able to directly purchase the medicines from hospital pharmacies. This immediate access within the healthcare environment encourages high sales.

Hospital pharmacies often provide products that are used in conjunction with medical treatments. For patients undergoing fertility treatments, having a reliable tracking device is crucial, and they do prefer purchasing the medicines directly from hospitals to ensure they are getting clinically approved devices. Patients receive education and guidance on how to use fertility tracking devices directly from healthcare professionals at hospitals, making them more likely to purchase the devices from the associated pharmacy. Retail pharmacies are also witnessing moderate growth during the forecast period. Retail pharmacies have been trusted sources of medicine for a long time. Increasing demand for trusted medicine is the driving force in retail pharmacies.

Regional Outlook

On the basis of the regions, the fertility tracking devices market is segmented into 5 parts: Asia Pacific, North America, Latin America, the Middle East and Africa, and Europe. North America is the leading segment and is expected to dominate the market during the forecast period due to increasing awareness about fertility issues and the availability of fertility tracking devices. New health technologies, wearables, and mobile apps have brought a revolutionary change in the dynamics of the North American market. North America due to its advanced technology and management is at the forefront of developing and adopting advanced fertility tracking technology.

Rising infertility rate and increasing growth in literacy rate of couples are the main factors behind the use of these devices. Due to high awareness and an advanced healthcare system, European countries such as France, Germany, Russia, the UK, and Nordic countries are witnessing significant growth in the market. Large population bases and improving access to healthcare technology are driving the growth in the market in countries like China, India, Japan, and South Korea in the region. The Middle East and Africa Smart fertility tracker market is dominated by the wealthy economies of Gulf countries like the UAE, Kuwait, Qatar, and Saudi Arabia, while the poor socio-economic conditions of African countries are hampering market growth.

Latin American Market especially Brazil, and Argentina are witnessing moderate growth due to rising health awareness, and rising healthcare expenditure in these countries.

Key Players

·         Valley Electronic AG

·         Ava Science Inc.

·         Ovetemp LLC.

·         YONO LABS

·         Raiing Medical Company

·         Tempdrop

·         Fairhaven Health

·         Quanovate

·         Welltwigs

·         Other Players