Football Merchandise Market 2024 – Market Size & Segments Analysis, Industry Trends, Manufacturers Analysis, Opportunities and Forecast 2030
Page: 215 | Report Code: CG24060501 | Research Suite: Report (PDF) & Market Data (Excel)
The global market value of the football merchandise market was valued at USD 3.39 billion in 2022, and a CAGR of 5.9% is expected during the forecast period. Growing demand for comfortable and high-performance materials is driving the market towards new heights. The increasing popularity of football all over the world is driving significant growth in the market. The increasing number of football leagues all over the world and the increasing competition among brands like adidas, Puma, and many other branded companies are driving growth in the market.
The rising popularity of football almost everywhere in the world is the reason behind the significant growth in the football merchandise market. During the Football World Cup, football lovers are used to seeing them wearing t-shirts with the names of Messi, Ronaldo, Modric, and other footballers. The rising popularity of the game in even smaller countries like Croatia is contributing significantly to the growth of the market. In the upcoming years, this popularity of soccer is expected to increase worldwide, leading to growth in revenue in the football merchandise market as well.
Growth Drivers
The increasing popularity of teams, players, and big tournaments like the World Cup and the UEFA Champions League, along with the fan base of big players like Messi and Ronaldo, is driving growth in the football merchandise market. The increasing popularity of social media all over the world is the key reason behind the significant growth in the market. The growing trend of athletic wear and innovations in product design are driving demand in the football merchandise market. Rising demand for eco-friendly materials and customization options is driving growth in the market significantly.
Increasing demand for branded products in the market is driving significant growth in football merchandise. The increasing promotion of branded goods is increasing the growth of the market significantly. Demand for jerseys worn by popular football players is driving the growth of the market. Football is the most popular sport in the world. The crazy fan base of these footballers all around the world is the biggest reason behind the significant growth in the market.
Football is a game that remains more physically active in comparison to
cricket. That’s why football is becoming more popular in the entire world with
passing time. Messi and Ronaldo are youth icons, and their crazy fan base is
ready to purchase the jerseys of their respective clubs. Countries mentioning
their names are driving the market towards significant growth.
Segmentation
By Application
·
Professional Player
·
Amateur Player
By Products
·
Shirts
·
Pants
·
Shorts
·
Shoes
·
Others
Regional Outlook
·
Asia Pacific
·
North America
·
Latin America
·
Europe
·
Middle East and Africa
Football Merchandise Market by
Application Segmentation
On the basis of the application, the football merchandise market is segmented into professional players and amateurs. Professional players are the leading segment and are expected to dominate the market during the forecast period. There is a rising popularity among sports personnel to wear t-shirts that have the name of their ideal footballer. Professional footballers have a massive fan base all around the world, which translates into high demand for products associated with them.
Their endorsement deals with
brands make their merchandise widely available and heavily promoted. Fans often
idolize their favorite players, which is driving the growth in sales of
jerseys, shoes, and other gear bearing their names and likenesses. Professional
footballers are highly visible in the media, further ensures constant exposure
and relevance, further growing the market for their merchandise. The presence
of key players in North America, Europe, and Asia Pacific is driving the growth
of the market significantly. Football lovers are there all over the world, and
rising disposable income globally is the factor behind significant growth in
the market.
Football Merchandise Market by Products
Segmentation
On the basis of the products, the football merchandise market is segmented into shirts, pants, shorts, shoes, and others. Due to their iconic status and strong emotional connection with fans, the shirt is the leading segment in the market and is expected to dominate during the forecast period. Shirts are highly visible during matches, both in matches and on television, which amplifies their marketing impact. Furthermore, football clubs regularly release new shirt designs, creating a continuous cycle of demand as fans seek to own their latest jerseys.
Shoes and shorts are another product
that is expected to dominate the market moderately. The rising popularity of
football all over the world is driving growth in the market. The increasing
number of leagues and global adoption of football as the most beloved sport in
all the countries are driving significant growth in the market. The increasing
fan following of footballers like Messi, Ronaldo, Benzema, and others is the
key factor behind the significant growth in the market.
Regional Outlook
On the basis of the regions, the football merchandise market is segmented into 5 parts: Asia Pacific, North America, the Middle East and Africa, and Europe. Europe is the leading segment in the market and is expected to drive growth in the market during the forecast period. The popularity of football in countries like Germany, Italy, France, and the United Kingdom is driving the demand for football merchandise. The UEFA Champions League and other tournaments are driving the demand for sports apparel and boots. People are crazy about their ideal footballers, increasing the demand for t-shirts, boots, and other goods.
The impact of some major football clubs like Chelsea, Manchester United, Manchester City, Arsenal, and Liverpool is increasing with time. Asia-Pacific is another growing region due to the popularity of football in Japan, South Korea, China, and India. Emerging economies like China and India are also big markets in football merchandise due to increasing demand for goods related to football. Latin America has a rich legacy in football due to the presence of Argentina and Brazil. Big fan-base of players from these countries is the factor driving growth in the market significantly. The Middle East and Africa are also a leading segment due to the popularity of football in Iran, Saudi Arabia, and Qatar.
Key Players
·
Adidas
·
Puma
·
Mizuno Corp.
·
Skechers USA Inc.
·
Under Armour Inc.
·
Lotto Sport Italia Spa
·
Xenith LLC
·
Columbia Sportswear Co.
·
Xtep International Holdings Ltd.
·
New Balance Athletics Inc
· Other Players