Household Water Purifier Filter Market

The global market value of the household water purifier filter market was estimated to be USD 33.1 billion in 2023 and is projected to grow at a CAGR of 7.5% during the forecast period. Water purifiers remove contaminants and sediments from the water and are driven by increasing awareness concerning pollution and waterborne diseases. Increasing demand for water purifiers to kill bacteria and viruses and remove minerals and make water better in taste and smell. They also make water healthier for drinking and other activities such as bathing, cooking, and washing.

Increasing urbanization and rising awareness among the people about health and hygiene are driving the market towards significant growth. Increasing awareness about the waterborne diseases is fueling the growth in the market. Technological innovations for developing smart water purification systems are driving the demand in the market.

Growth Drivers

Consumers are more conscious about waterborne diseases and contaminants like bacteria, heavy metals, and chemicals. Increasing concerns about tap water safety drive demand for home purification solutions. Poor municipal water treatment in many regions pushes households to install filtered water. Innovations in filtration technology, such as RO, UV, and activated carbon filters, improve efficiency and effectiveness. Smart water purifiers with IoT connectivity and real-time monitoring are gaining popularity. Higher disposable income allows consumers to invest in premium filtration systems. The trend of healthy living and sustainability boosts the market for eco-friendly water purifiers. Stringent water quality standards encourage consumers to use certified purification systems.

Incentives and awareness programs by governments promote water safety solutions. Well-mounted and faucet-mounted filters are preferred in urban homes due to space constraints and ease of installation. They are cost-effective and low-maintenance solutions compared to under-sink or whole-house systems.

Segmentation

By Product Type

·         Point- of-Use Filters

o   Under the counter filters

o   Counter top filters

o   Pitcher Filters

o   Faucet Mounted Filters

o   Others

·         Point-of-entry Filters

By Category

·         RO filters

·         UV filters

·         Gravity filters

·         Others

By Application

·         Residential

·         Commercial

By Region

·         Asia-Pacific

·         North America

·         Latin America

·         Middle East and Africa

·         Europe

The Household water purifier filter market by Application segmentation

On the basis of the application, the household water purifier filter market is segmented into residential and commercial. The residential segment leads over the commercial segment, and this dominance is driven by increasing health consciousness among consumers and growing awareness of the importance of clean drinking water in homes.

Rising disposable income and increasing awareness among the people about health and hygiene are significantly contributing to the market growth. The trend towards smart homes and connected devices is contributing to the adoption of advanced water filtration systems with smart features. Even in developed countries, municipal water may contain impurities, leading homeowners to install additional filtration systems. In developing nations, water contamination issues are even more severe, further driving residential demand. Rapid urbanization in Asia-Pacific and Latin America has led to increased concerns about water quality. Many cities struggle with outdated water infrastructure, making home-based purification a necessity.

Home water purifiers are now more affordable and available in various forms such as RO, UV, gravity-based, and activated carbon filters. The introduction of smart water purifiers with IoT features, real-time water quality monitoring, and automatic filter replacement alerts has boosted the adoption of residential water purifiers. The spread of diseases like cholera, dysentery, and typhoid due to unsafe drinking water has increased consumer demand for residential water purifiers. Online retail platforms like Amazon, Flipkart, and Alibaba have made water purifiers more accessible, offering competitive pricing, EMI options, and doorstep delivery.

The commercial segment, which includes offices, restaurants, hotels, and educational institutions, is also experiencing growth. It holds a smaller market share in comparison to the residential segment. The need to provide safe drinking water in these establishments, along with regulatory requirements, drives the demand for water purification systems in commercial settings.

Regional Outlook

On the basis of the regions, the household water purifier filter market is segmented into Asia-Pacific, North America, Latin America, Middle East and Africa, and Europe. Asia-Pacific is the leading segment in the household water-purifier filter market due to increasing population and rapidly growing urbanization in emerging economies. Countries like China and India are witnessing significant growth in the market due to a growing population and rising awareness among the consumers about waterborne diseases.

Many countries in the region, like Bangladesh, India, China, and Japan, are facing severe water pollution from industrial waste, agricultural runoff, and poor sanitation. Expanding cities put pressure on municipal water supplies, leading consumers to rely on home water filters. Increasing health awareness and demand for safe drinking water due to the waterborne diseases are fueling the market growth. Economic growths in emerging markets lead to higher spending on health and hygiene products. Middle-class expansion fuels demand for premium water purifiers. Programs like India’s Jal Jeevan Mission aim to provide clean water access and boost filter sales.

The North American market is experiencing rapid growth driven by increasing concerns over water contamination and significant technological advancements in purification systems. Europe’s market is characterized by steady growth, underpinned by stringent regulations and heightened height awareness. 20% of groundwater bodies in European countries are polluted, prompting increased use of purifiers. The European Union’s Drinking Water Directive enforces strict quality standards, stimulating demand. Countries like Germany and France have witnessed a 15% annual increase in purifier sales, reflecting a regional focus on sustainability.

In the Middle East and Africa region, the growth is attributed to water scarcity and contamination issues, leading to a heightened need for purification solutions. Israel is expected to register the highest growth rate within this region during the forecast period. Latin America is experiencing expansion in the water purifier market, driven by rapid urbanization and infrastructural challenges. Approximately 82% of the total population is residing in urban areas, placing a strain on existing water systems.

Key Players

·         O. Smith Corporation

·         Brita LP

·         Pentair PLC

·         Culligan International Company

·         Unilever PLC

·         Panasonic Corporation

·         LG Electronics

·         Helen of Troy Limited

·         Best Water Technology Group

·         Kent RO Systems Ltd.

·         Ispring Water Systems LLC

·         The 3M Company

·         Honeywell International Inc.

·         General Electric Company

·         Other Players