Matcha Tea Market 2023 – Market Size & Segments Analysis, Industry Trends, Manufacturers Analysis, Opportunities and Forecast 2030

Matcha Tea Market

The matcha tea market has experienced significant growth and popularity in recent years. Matcha is a powdered form of green tea that is known for its vibrant green color, unique flavor, and numerous health benefits. It originated in Japan and has been an integral part of Japanese tea ceremonies for centuries. This article explores the matcha tea market, providing insights into its growth, market segmentation, key players, and regional analysis.

Market Overview:

High-quality green tea in the form of powder is called matcha. It has more caffeine and antioxidants than conventional green tea since it is grown and brewed differently. Matcha is rich in antioxidants and has many health advantages, including the ability to lower heart disease risk and promote weight loss, relaxation, and alertness.

Growth Drivers

Health and Wellness Trend: Consumers are increasingly seeking healthier beverage options, and matcha tea is perceived as a natural, nutritious choice. Its high antioxidant content, potential weight loss benefits, and energy-boosting properties align with health and wellness trends.

Growing Awareness of Matcha's Benefits: Increased education and awareness campaigns about the health benefits of matcha, such as its potential to improve focus, boost metabolism, and provide a steady release of energy without the crash associated with coffee, have contributed to its popularity.

Versatility in Culinary Applications: Matcha's distinct flavor and vibrant green color have made it a popular ingredient in culinary creations. It is used in baking, cooking, smoothies, ice creams, and other food and beverage products, expanding its market beyond traditional tea drinkers.

Market Segmentation

The matcha tea market is segmented based on distribution channel, product type, application, demographically, and geographically.

By Distribution Channel:

·         Supermarkets and hypermarkets

·         Specialty tea shops

·         Online platforms

·         Health food stores

·         Cafes/restaurants

By Product Type:

·         Matcha powder

·         Ready-to-drink matcha beverages

·         Matcha-infused snacks or desserts

·         Matcha-flavored supplements

·         Matcha tea bags

By Application:

·         Matcha for traditional tea ceremonies

·         Matcha for culinary purposes

·         Matcha for wellness or functional purposes

By Demographics:

·         Age

·         Gender

·         Income level

·         Lifestyle preferences

By Geographically

·         North America

·         Europe

·         Asia-Pacific

·         Latin America

·         The Middle East and Africa

Key Players

·         AIYA America

·         Ippodo Tea Co.

·         DoMatcha

·         Encha Organic Matcha

·         Matchaful

·         Mizuba Tea Co.

·         The AOI Tea Company

·         Teavana

·         Others

Regional Analysis

North America, Europe, and Asia are prominent regions in the matcha tea market. In North America, the demand for matcha is driven by health-conscious consumers and the growing popularity of specialty tea shops. Europe has witnessed a rise in matcha consumption due to its association with wellness trends. In Asia, matcha's traditional roots and cultural significance contribute to its strong presence and consumption, particularly in Japan and China.

Global Matcha Tea Market research report presents a strategic analysis of the global Matcha Tea Market and a forecast for its development in the medium term, taking into account the impact of COVID-19 on it.

This report delivers market size, regional and country market data, segmentation growth, market share, competitive landscape, company’s Matcha Tea revenue analysis, strategies of domestic and global market players, opportunities analysis, strategic market growth analysis, and technological innovations. It analyses historical and current market data to accurately gauge its future growth potential. This market report provides in-depth analysis and insight of market drivers, challenges, trends & opportunities. At the same time, comprehensive coverage of major vendors (recent product development & industrial activities, company overview, insights on business strategy & financial performance, company SWOT analysis) is provided to give competitive overview. This study presents most detailed (COVID-19 updated) and in-depth analysis about the global Matcha Tea market, covering all global regions and countries. The report provides intricate dynamics for each of the countries covered, offering unmatched value, accuracy and expert insights.

Report Purpose

The purpose of the report is to portray the state of the global Matcha Tea Market and to present real and expert-verified data and insights about the market values, volumes, dynamics, segmentation and prices. It also offers forecast for the market development in the short and medium term and the impact COVID-19 has and will have on it. Further, it covers in-depth analysis of the key market players, industry trends and insights, growth drivers and challenges and all other factors, influencing the growth of market.

Scope of the Report

The report on the global Matcha Tea Market presents:

·         Historical Data: Market data including volume, growth rate, value, and dynamics; Market segmentation (by product, by region and by country; etc.) for the last five years;

·         Strategic Insights for companies looking to launch new products to diversify their business, exploring leading countries to establish supply chain, and top countries to increase company export and go global

·         Comprehensive Regional Market Data: volume, growth rate, value, market share and dynamics of for the last five years (broken down by region);

·         Market Dynamics: Analysis of the factors impacting the market including demand drivers, industry trends and challenges and the short and the medium-term impact of COVID-19 presently and in near future;

·         Analysis and forecast for the global economy and demographics;

·         Supply chain and value chain analysis, risk analysis of supply side and demand side;

·         Market Forecast for next ten years (market share, year-on-year growth, volume, value and segmentation by region);

·         Company profiling of key market players covering company’s Matcha Tea revenue, sales and market share;

·         Comprehensive coverage of competitive landscape offering market positioning and snapshot of key business strategies;

·         Porter’s Five Forces analysis;

How Can You Benefit from This Report?

In this report you can:

·         Track and identify key market trends and insights and key drivers behind recent market changes and see the impact COVID-19 has and will have on the market in both the short and the medium term;

·         Get access to reliable and verified market data, with which aids you to make confident business decisions;

·         Analysis of market numbers, such as volume, value, forecasts, dynamics, segmentation and market structure – past, present and future;

·         Gain competitive intelligence about the market at low cost as compared to other reports;

·         Understand growth potential countries and regions, opportunities, growth drivers and barriers on the market;

·         Own data spreadsheet for comparison at global, regional and for individual country, covered in the report;

·         Analyse countries with highest and lowest demand for Matcha Tea and countries in each region which will grow at highest growth in next five years.

·         Strategically plan business strategy based on verified market data and expert insights;

·         Identify revenue generation opportunities in the countries and regions within the market;

·         Get market trend data of last 10 years and how market growth will unfold in next ten years;

·         Market share analysis and positioning of leading market players;

·         Get an assessment of competitive intensity, fragmentation and environment and understand competitive threats;

·         Get hands on data your competitors might already have and be acting upon;

·         Assess your position on the market, choose a new product line market to enter or get to know a completely new market;

·         Save money, time and resources by not purchasing/collecting data and compiling them by yourself;

·         Extensive analysis of all required market data in one place;

·         Empower your marketing, branding, strategy, product and business development, consumption and supply functions with valuable market insights;

·         Assess market attractiveness and BPS analysis for region and country and strategies business activities;

·         Develop your own market entry or market expansion strategy or validate your current strategy;

·         Get easy to read, perceive and understand report.

What Kind of Decisions You Can Make Based on the Data in This Report?

This report detailed and all-inclusive data on Matcha Tea Market, providing valuable support to make vital decisions regarding:

·         Strategic planning;

·         Industry analysis;

·         Target Market/Marketing and sales;

·         Regional and country assessment and opportunity analysis;

·         Market entry into new product group or country;

·         Pricing of existing and new products;

·         New product development and Innovation in existing products;

·         Supply chain management;

·         Market evaluation;

·         Mergers, Expansions, Joint Ventures and acquisitions.

Who Is This Report for?

This report is intended to give broad overview of market to people who already are working on this market:

·         C-suite Level executives;

·         Directors;

·         Industry strategists;

·         Marketing professionals;

·         Business development professionals;

·         Product developers;

·         Product marketers and strategists;

·         Product managers;

·         Project managers;

·         Suppliers;

·         Traders; 

This report also caters to people who are not involved in the market, representatives of investors, consultants, advisors and financial institutions:

·         Management consultants;

·         Investment managers;

·         Financial professionals;

·         M&A managers.

Regional Coverage

The report on the global Matcha Tea Market breaks down the world into the following regions & countries and covers every single one of them:

Report Customization

If the report as is does not serve your market research needs, get it customized at free of cost, as per your own specific requirements. Feel free to contact us for more information!