Maternal Supplements Market 2024 – Market Size & Segments Analysis, Industry Trends, Manufacturers Analysis, Opportunities and Forecast 2030

The global market value of the maternal supplements market was valued at USD 23.5 billion in 2022, and a CAGR of 5.2% is expected during the forecast period. A rise in awareness regarding nutritional benefits is driving the demand for maternal supplements in the market. Increasing demand for these supplements during the gestation period and their effect on the child.

Increasing demand for multivitamins is driving growth during the forecast period. Increasing awareness among the women about maternal health is driving growth in the market significantly. Many pregnant women are suffering from nutritional deficiencies, such as calcium, iron, folic acid, and other deficiencies, which are driving the demand for health supplements during the pregnancy.

Growth Drivers

Increased focus on infant health and proper maternal supplementation for it is driving growth in the market significantly. These supplements reduce the threat of low weight at the time of birth, reducing the risk of complications. Innovation in supplement formulation is driving growth in the market significantly. Increasing demand for taking proactive steps by the customers is driving the demand for supplements in the market. Increasing disposable income and rising healthcare expenditure are the root causes behind the growth in the market.

Now more women are able to afford premium maternal supplements significantly. The rise of e-commerce made maternal supplements more accessible, particularly in the regions where access to physical stores is impossible or difficult. Online platforms provide customers with a broader range of products. Urbanization and modern lifestyle often lead to diets that lack essential nutrients. Rising awareness among pregnant women is driving growth in the market significantly. Increasing growth in online mode of shopping for maternal supplements is driving growth in the market. Online platforms like Amazon and Flipkart have brought a revolutionary change by producing their own maternal supplement products.

Segmentation

Product Form

·         Capsules

·         Powder

·         Gummy

Distribution Channel

·         Supermarket and Drug Store

·         Online Platform

Regional Outlook

·         Asia Pacific

·         North America

·         Latin America

·         Middle East and Africa

·         Europe

Maternal Supplements Market by Product Form Segmentation

On the basis of the product form, the maternal supplements market is segmented into capsules, powder, and gummy. Capsules are the leading segment in the market and are expected to dominate the market during the forecast period due to their long shelf life. Powder is another key form of the product, which is easily available and is expected to dominate during the forecast period. Increasing demand for maternal supplements due to the products being more affordable is the driving factor in the market significantly.

Powdered supplements are versatile and easy to use. It is easily mixed into various beverages, such as milk, water, and others. Powders often offer better absorption of nutrients compared to tablets or capsules. With powdered supplements, consumers adjust the dosage more easily compared to pre-measured capsules or tablets. It allows for personalized supplementation based on individual nutritional needs, which vary throughout the pregnancy. Powdered supplements often contain a comprehensive blend of vitamins.

Maternal Supplements Market by Distribution Channel Segmentation

On the basis of the distribution channel, the maternal supplements market is segmented into supermarkets, drugstores, and online platforms. The supermarket and drugstore is the leading segment in the market due to the fact that it offers a broad range of maternal supplements, and consumers can choose from various brands, formulations, and price points. Supermarkets are often easily accessible to the most consumers, making it convenient for pregnant women and new mothers to purchase supplements during regular grocery shopping trips without needing to visit specialty stores or pharmacies.

Many supermarkets carry well-known and trusted brands, which are crucial for maternal supplements, as consumers prioritize safety and efficacy during pregnancy. Supermarkets generally have a broader reach in urban and rural areas, ensuring that a larger population has access to maternal supplements compared to retail channels like specialty stores or online platforms. Some larger supermarkets have pharmacists or knowledgeable staff who provide guidance and recommendations, helping consumers make informed decisions about the supplement they purchase. Online platforms are another leading segment dominating the market during the forecast period. Due to technological advancements and wider adaptability Online methods are the reason behind the acceptance of online mode.

Regional Outlook

On the basis of the regions, the maternal supplements market is segmented into 5 parts: Asia Pacific, North America, Latin America, the Middle East and Africa, and Europe. North America is the leading segment, and Asia Pacific is the leading segment during the forecast period. Rising use of artificial intelligence technology by maternal supplement producers is driving growth in the market significantly. The rise in awareness among mothers about healthy eating and proper medication in the region is the key factor behind the dominance of the North American region.

Most of the women are highly qualified in the region, which is another key factor behind the supremacy. Higher penetration of dietary supplements and easy availability of quality products are driving growth in the market. The high level of sedentary lifestyles in women of western countries is also driving growth in the market. High disposable income and rising urbanization are driving significant growth in the market. China and India are the most populous countries and emerging economies in the Asia Pacific region, and due to the large number of pregnant women, the market is witnessing significant growth during the forecast period.

Singapore and Australia are also witnessing growth in the market during the forecast period due to rising awareness among the pregnant women about the maternal supplements. Latin America, including countries like Brazil, Argentina, Chile, and Venezuela, is witnessing moderate growth during the forecast period. Rising health awareness among pregnant women is the reason behind the significant growth in the market in the Middle East and Africa. Countries like South Africa, Egypt, Saudi Arabia, the UAE, and Israel are witnessing growth due to increasing awareness among pregnant women and rising healthcare expenditure. Presence of many a key player in the North American region.

Key Players

·         Naturelo Prenatal Multivitamins

·         Prenatal Vitamins

·         Rainbow Light Nutritional Systems

·         Church and Dwight Complany

·         Biotics Research Corporation

·         Garden of Life Inc

·         MegaFood

·         Country Life LLC

·         Other Players