Nail Salons Market 2025 – Market Size & Segments Analysis, Industry Trends, Manufacturers Analysis, Opportunities and Forecast 2034

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The global nail salons market was valued at USD 12.3 billion in 2023, and a CAGR of 8.7% is expected during the forecast period. Growing emphasis on personal grooming and appearance in the recent past has been a trend in the market. Rising disposable income, increasing urbanization, and increasing emphasis on personality development are the key factors behind the market growth significantly. Growing popularity of nail art, gel manicures, and the other advanced nail treatments.

Higher disposable income, especially in emerging economies, leads to increasing spending on beauty services. Consumers are willing to pay for premium services like nail extensions, organic polishes, and custom designs, driving growth in the market. The integration of AI-driven nail design tools and augmented reality try-on features boosts customer engagement. The expansion of freelance nail artists and home-based salons due to lower startup costs is driving the growth in the market.


Growth Drivers

Increasing influence of social media and celebrities is driving growth in the market. Celebrity endorsement and influencer marketing create viral trends in the industry. The development of non-toxic, vegan, and cruelty-free nail products attracts eco-conscious consumers. Advancements in long-lasting gel polishes, dip powders, and hybrid manicures enhance customer satisfaction. Increasing spending on beauty services by the young generation is driving market growth significantly.

The expansion of organized nail salon chains improves accessibility and service quality. Franchising opportunities are increasing, allowing entrepreneurs to enter the market with established brand names. More salons offering men’s nail services are driving the market expansion. Demand for sanitary, single-use tools and high hygiene standards has increased post-pandemic. Adoption of appointment booking apps, online payments, and customer loyalty programs enhances convenience.

Segmentation

Service Outlook

·         Manicure

·         Pedicure

·         Fiberglass & Silk Wraps

·         UV Gel Overlays and Extensions

·         Acrylic Overlays and Extensions

End-user Outlook

·         Men

·         Women

Age Group

·         Below 18

·         19 to 40

·         41 to 60

·         Above 60

Regional Outlook

·         Asia Pacific

·         North America

·         Latin America

·         Middle East and Africa

·         Europe

The Nail Salons Market by End-User Segmentation

On the basis of the End-User, The Nail Salons Market is segmented into Men, and Women. Women are the dominant end-user segment. Women follow beauty trends more closely, driving demand for seasonal, and trendy nail styles. Many women schedule routine appointments, making them a more consistent revenue source for salons. The nail care industry is heavily marketed toward women, reinforcing their dominance.


Increasing grooming awareness, and celebrity and influencer trends and increasing growth in offers for spa-like nails treatments tailored for men is driving growth in the market. Increasing disposable income, and rising awareness about wellness and beauty are driving factors in the market significantly. Increasing number salons, spas, and massage centers are driving growth in the Nail Salon Market.

Female in all over the world are beauty conscious, and they are emphasizing more on nail-beauty these days. Rising urbanization in the market is driving growth. Expansion of freelance nail artists are driving growth in the market significantly. Increasing influence of celebrities are driving growth in the market.

Regional Outlook

On the basis of the regions, the nail salons market is segmented into 5 regions: Asia Pacific, North America, Latin America, Europe, Middle East and Africa. North America is the leading segment in the market due to higher spending power and higher disposable incomes, allowing them to spend more on premium beauty services The U.S. has a well-established nail salon industry, with a high density of salons in urban areas.

Vietnamese immigrants own over 50% of nail salons in the United States of America, driving professionalization and service expansion. The U.S. is a trendsetter in nail care, introducing new styles like acrylics, dip powder, and hybrid polishes. Large salon chains like Regal Nails, Dashing Diva, and Mini Luxe have expanded significantly. Countries like China, Japan, and South Korea have growing middle-class populations investing in beauty. Japan and South Korea lead in nail care innovation, with advanced gel formulas and nail art techniques.

The overall beauty sector in the Asia Pacific region is growing rapidly, and a rise in professional nail salons market is driving growth in the market. The growing influence of social media and beauty trends is driving market growth significantly. Higher spending power allows consumers to afford premium nail care services. The expansion of the middle-class population in the developing region is driving growth in the market. Demand for safer, non-toxic, and eco-friendly nail products is driving growth in the market.

North America is the leading market, and the United States of America is the dominant market, driven by high disposable income and a strong beauty culture. Canada is seeing growth in eco-friendly and organic nail care products. The market is valued at over USD 10 billion, with steady annual growth. Countries like the UK, UK, France, Germany, and Italy lead the European market significantly. Increasing focus on sustainable and non-toxic nail products. Market growth is supported by tourism, fashion trends, and premium salon services in growth in the market.

Rising popularity of gel and acrylic nails and brands like Regal Nails, Nails Inc. and The Nails Bar is driving growth in the market. Growth in DIY nail care due to affordability is the driving factor in the market. Higher wages and salon operational costs are impacting profitability. The growth of AI-powered nail services is driving the market significantly. Increased investment in eco-friendly and waterless manicures is driving growth in the market. Social media influencers are driving the market.


The Middle East and Africa and Latin America are witnessing significant growth due to rising disposable income and increasing urbanization. Rising awareness of beauty and wellness products is driving growth in the market of Saudi Arabia, Egypt, and the United Arab Emirates. The increasing number of salons, spas, and beauty parlors is the key factor behind the growth in this market.

Key Players

·         Revive Nails & Massage Therapy

·         Alluring Nails & Tanning

·         Milano Nail Spa the Height

·         Soho Beauty & Nail Boutique

·         J and J Nails & Spa

·         Hana Nail

·         Shian Nails

·         Nailaholics

·         LOTUS NAILBAR & SPA

·         ZAZAZOO Nail Salon

·         Other Players

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