PVC-based Wallpaper Market 2024 – Market Size & Segments Analysis, Industry Trends, Manufacturers Analysis, Opportunities and Forecast 2034

PVC space wallpaper is a type of wall covering that is made-up of from polyvinyl chloride which is known for its durability water resistance and ease of maintenance. These are widely used in both residential commercial interiors due to their aesthetic appeal, cost effectiveness and ability to withstand wear and tear

MARKET OVERVIEW

The market valuation of the PVC-based Wallpaper market was valued at approximately USD xx billion in 2023 and is projected to reach USD xx billion in 2034 exhibiting a CAGR of xx.x% during the forecast period of 2024-2034.

GROWTH DRIVERS

The rise in the home interior renovation is one the of the significant driver of the market where this wallpaper provides cost –effective, durable and stylish solutions to delivering among middle income owners. Moreover, Houzz highlights the rise in the spending by the consumers in the home improvement, supports the market growth.

The growth in urbanization and real estate development fuels the demand of the market. The US Census Bureau also reports the growing urbanization and housing development in major cities in North America, contributing towards market growth. The proliferation of e-commerce supports the expansion of the market growth by allowing the customers to select from a wide variety of options at their convenience.

MARKET SEGMENTATION:

·         By Type- paper backed, fabric backed and vinyl coated

·         By Application- household and commercial

·         By Design Type- printed, plain and textured  

·         By Distribution Channel- supermarket and hyper market, specialty store and e-commerce

·         By Region- North America, Europe, Asia Pacific, Middle & Africa and South America

PVC-based Wallpaper Market Segment By Type Review:

The paper backed PVC wallpaper the type of wallpaper coated with a layer of PVC but has a base of paper known its affordability and ease of application and finds application in residential interiors, offering a wide range of designs and patterns but it is very less durable and is highly prone to damage in high moisture areas. 

The fabric-based wallpaper consists of a layer of textile such as cotton or polyester which is coated with PVC and is known for its features like high durability and resistance to tearing and is utilized in high traffic areas like hallways, hotels and office spaces, offering better sound insulation and is less prone to damage in moisture environments as compared to paper backed options. The vinyl wallpaper encompasses paper or fabric backing with the thin layer of vinyl applied on the top which offers good balance between affordability and durability. They are very easy to clean making it suitable for kitchens and bathrooms.

PVC-based Wallpaper Market Segment By Application Review:

The PVC based wallpapers finds application in both household and commercial areas catering to different needs. In the household environment, the homeowner can choose from various textures, patterns, finishes, and can also customize their interiors according to their preferences. In commercial settings such as offices, hotels, restaurants or any retail space, it's used due to its durability fire resistance and ability to withstand high traffic.  

PVC-based Wallpaper Market Segment By Design Type Review:

Printed wallpapers offers a wide variety of color schemes ranging from floral to geometric shapes making it ideal from household to commercial settings. The printed segment also offers customization and personalization according to the consumers. The plain wallpapers does not have any pattern and offers plain and solid color, offering clean and aesthetic design. The textured PVC based wallpaper offers more depth and tactile interest to walls giving it a luxurious feel.

PVC-based Wallpaper Market Segment By Distribution Channel Review:

Supermarket and hypermarket are the significant retail channel where they offer a wide range of products under one roof catering to both residential and commercial buyers and are accessible for everyday purchases. The specialty stores focuses on selling home decor products including PVC based wallpapers and also caters niche requirements.  The e-commerce is the fastest growing segment as they offer ease of ordering at anytime and anywhere with wide variety of brands in the market.

PVC-based Wallpaper Market Segment By Regional Review:

North America is a significant market driven by rise in demand for home renovation coupled with high disposable income boosts the market growth in this region. Europe is valuable market driven by the boom in real estate development. Aisa Pacific is a rapidly growing market driven by the growing infrastructure development coupled with rapid urbanization. The Middle East and Africa market is expected to grow driven by the rise in hospitality and tourism sector coupled with investments in infrastructure development. South America is another growing market due to increase in urbanization.

Key Challenges:

The polyvinyl chloride is not a sustainable option and poses environmental concerns because of its non-biodegradable nature coupled with release of toxic chemicals during the production and disposal, which may lead the customers to shift to ecofriendly alternatives, which may hinder the market growth.

Competitive Landscape:

In the highly competitive PVC-based Wallpaper market, companies are investing heavily in research and development to innovate and improve their products and services. They are also collaborating, forming strategic partnerships, or acquiring other companies to gain access to new market segments, enhance distribution networks, and increase market share.

Global Key Players:

·         Asheu

·         Marburg

·         York Wallpapers

·         ROMO

·         Arte-International

·         Grandeco Wallfashion

·         Linwood

·         Roen

·         Uniwal

·         Texam

·         Other Players