Salted Butter Market 2024 – Market Size & Segments Analysis, Industry Trends, Manufacturers Analysis, Opportunities and Forecast 2030

The global market value of the salted butter market was valued at USD 37.1 billion in 2022, and a CAGR of 5.1% is expected during the forecast period. Butter is usually derived from churned cow’s milk and is used in the manufacturing of various eating products. Butter contains 80% fat and 20% water and milk solids. Salted butter usually contains 1.5%–2.0% salt content, enhancing flavor and preservation. Despite its flavor-enhancing properties, incorporating salted butter into baked goods presents challenges.

The versatility of salted butter and the rise in health awareness among consumers are driving growth in the salted butter market. The increasing adoption of baking as a recreational activity is driving growth in the market. The increasing number of bakeries all over the world is driving growth in the market.

Impact of Covid-19

COVID-19 brought a significant slowdown in the market due to global supply chain disruptions, stringent lockdowns, and physical distancing. The food service industry was badly affected, and the temporary closure of restaurants, bakeries, and other eateries badly hampered market growth. Increasing adoption of salted butter had increased market growth significantly. Delays observed in the supply of raw materials also negatively affected the market for salted butter. Later on, with some relaxations in lockdown and physical distancing, the market again observed significant growth in demand for food products containing salted butter. Increasing demand for convenient and high-quality food offerings is driving the demand for salted butter in food worldwide.

Growth Driver

The food service industry has experienced a surge in applications of salted butter, which adds taste and flavor to various types of cuisine. Its popularity reflects a growing preference for convenient and high-quality food offerings in restaurants and cafes. Increasing demand for bakery products in all ceremonies, during the festival, and for daily use is driving growth in the market. The introduction of a wide range of flavors presents a favorable landscape with opportunity. The increasing demand for salted butter in the food service industry is driving growth in the salted butter market.

Its popularity reflects a growing preference for convenient and high-quality food- offered in restaurants and cafes. With rising awareness of health and wellness, consumers are opting for minimally processed foods like salted butter. The demand for organic salted butter is growing as consumers seek high-quality and unique flavor profiles. The growth of the bakery and foodservice sectors, coupled with the popularity of butter in various culinary applications, contributed to the increased demand for salted butter. Western dietary habits started to spread globally, especially in emerging economies like China and India.

There is a growing demand for traditional western ingredients like salted butter. Companies are constantly innovating to meet consumer demand, introducing flavored salted butter, portion-controlled packaging, and convenience formats to cater to changing lifestyles. The expansion of retail channels and rise in e-commerce platforms make salted butter more accessible to consumers worldwide, further driving more demand in the market.

Salted Butter Market Usage Segmentation

On the basis of usage, the salted butter market is segmented into cooking, baking, and spreading. Baking is the leading segment because salted butter is a versatile ingredient in baking and is used in a wide range of recipes, including cookies, cakes, pastries, bread, and more. Its rich flavor and moisture content contribute to the texture and taste of baked goods.

Many traditional baking recipes call for salted butter, and consumers often stick to these recipes for their familiarity and taste preference. Salted butter is readily available in most households, making it convenient for consumers to use in baking without needing to buy additional ingredients. The salt in salted butter enhances the flavor profile of baked goods, adding a subtle savory note that complements sweet ingredients like sugar and chocolate.

Increasing demand for trends like home baking, artisanal bakeries, and cooking shows is leading to increased demand for baking ingredients, including salted butter. The increasing demand for salted butter in almost all bakery products is driving the demand for salted butter all over the world.

Segmentation

Packaging Type

·         Blocks

·         Sticks

·         Tubs

·         Single-Serve-Packets

Distribution Channel

·         Supermarkets

·         Hypermarkets

·         Convenience Stores

·         Specialty Food Stores

·         Online Retailers

Usage

·         Cooking

·         Baking

·         Spreading

Health and Dietary Preference

·         Organic

·         Grass-fed

·         Lactose-Free Option

Regional Outlook

·         Asia Pacific

·         North America

·         Latin America

·         Europe

·         Middle East and Africa

Regional Outlook

Based on the regions, the salt butter market is segmented into 5 parts: Asia Pacific, Latin America, Europe, North America, and the Middle East and Africa. The Asia-Pacific region is the leading segment due to a rise in disposable income, a growing middle-class population, and migration towards big cities, which are driving the growth in the market significantly. Emerging economies like China, Japan, India, South Korea, Vietnam, and Thailand are witnessing positive growth in the market due to the increasing number of food outlets and restaurants, along with bakeries opening to fulfill the needs of the widely increasing population in this region.

In North America and Europe, in countries like the United States of America and Canada, along with Germany, France, Italy, Spain, Russia, England, Turkey, and Greece Consumers prioritize natural and high-quality food products, driving demand for premium salted butter. Despite the popularity of butter, there is a growing awareness of health concerns associated with excessive saturated fat consumption. The composition of salt in butter typically varies. In North America, the market is characterized by a diverse range of brands and products catering to various tastes and dietary preferences.

In Europe, salted butter is a staple in many cuisines and is produced by both large-scale dairy operations and artisanal producers reflecting regional culinary traditions. Overall, both regions see steady demand for salted butter in retail, food service, and industrial sectors. The presence of many key players in the region is driving growth in Europe and the North American market significantly. Change in dietary preferences, and increasing number of bakeries, and eating points in all over the world is driving demand in the Latin American, and Middle East market significantly.         

Key Players 

·         Kerry Gold

·         Anchor

·         Land O lakes

·         Main Land

·         Finlandia Cheese

·         Crystal Forms

·         Granarolo

·         Arla Foods

·         Crystal Butter

·         Other Players