Sports Broadcasting Rights Market 2024 – Market Size & Segments Analysis, Industry Trends, Manufacturers Analysis, Opportunities and Forecast 2030

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The global market value of sports broadcasting rights market was valued at USD XX.X billion in 2022, and a CAGR of 10.9% is expected during the forecast period. Increasing competition among various sports channels for getting the broadcast of big events like the Olympics, various lucrative soccer leagues, and myriad other sports events is the key factor behind the significant growth in the market.

Increasing popularity of cricket, tennis, soccer, baseball, and rugby is the key driver in this market. Increasing number of sports channels and increasing number of audience members who consider sports as the best entertainment mean is driving growth in the market significantly.


Growth Drivers

Increasing popularity and demand for streaming services in emerging economies like India, China, and Japan are growing the market significantly. Increasing competition among various media channels for gaining the rights for a sporting event is the key factor behind the significant growth in the market. Increasing popularity of Amazon Prime, Disney+, Netflix, and various other sports channels is bringing stiff competition to the market. Over the last couple of decades, the sale of broadcasts, and particularly television rights for sporting events and competition, has become an extremely profitable activity in the market.

Increasing demand for convergent media players like cable operators, telecommunication firms, and online video platforms has emerged as potentially significant players in the sports broadcasting market. Legalization, and growth of sports betting have increased interests in sports broadcasts, driving demand for access to live events. Increased competition among broadcasters, and streaming events leads to higher prices for sports broadcasting rights market.

Segmentation

Type

·         Cricket

·         Soccer

·         Basketball

·         Tennis

·         American Football

·         Golf

·         Olympics

·         Formula 1

By Platform

·         Traditional TV

·         Streaming Services

·         Digital Media

·         Social Media

By Type of Rights

·         Exclusive Rights

·         Non-Exclusive Rights

·         Sub-Licensing Rights

By Buyer

·         Media Companies

·         Streaming Platforms

·         Sporting Leagues/ Teams

·         Advertisers/ Sponsors

Regional Outlook

·         Asia Pacific

·         North America

·         Latin America

·         Europe

·         Middle East and Africa

Sports Broadcasting Rights Market by Sports Type Segmentation

On the basis of the sports type, the sports broadcasting rights market is segmented into Cricket, Football, Tennis, Golf, Basketball, Baseball, Olympics, Asian Games, and E-Sports. Soccer is the most popular game in the world and is the leading segment in the market. It is expected to dominate the market during the forecast period. Increasing popularity of soccer is the main reason behind the significant growth in the sports broadcasting rights market.

The success of Olympic games and Asian games all over the world and increasing viewership in the sporting world are driving growth in the market. World Cup Football by FIFA, Copa America, EURO CUP, English Premier League, La Liga, Bundesliga, and other football leagues in the world is driving growth in the market significantly. Cricket is another most popular game in Europe and Asian countries, which is attracting a large number of viewers. IPL, ICC World Cup Cricket, T20 World Cup, and various other lucrative cricketing leagues in the world are attracting a greater number of broadcasters.


Recently organized IPL in India and the ICC World Cup in Carrebian Island had broken all records of viewership from the past. The NBA and NCAA basketball rights are significant, especially in America. Major league baseball rights are crucial in the United States of America and Japan. Increasing popularity of tennis grand slam tournaments like Wimbledon, French Open, US Open, and Australian Open is driving the demand for the broadcasters and viewers as well. Golf tournaments such as the Masters and the Open Championship are highly sought after. The rights to summer and winter Olympics are valuable, often managed by a global body like the IOC. Rugby and niche sports are also attracting a significant number of broadcasters all over the world.

Regional Outlook

On the basis of the regions, the global sports broadcasting rights market is segmented into 5 parts: Asia Pacific, North America, Latin America, the Middle East and Africa, and Europe. North America is the leading segment and is expected to dominate during the forecast period significantly. Rising disposable income in the region and the best sports culture in the world, along with the growing popularity of sports like baseball, rugby, basketball, and soccer, are driving growth in the market significantly. The increasing number of media platforms in the region is driving the growth in the market. Europe is the second-biggest market in the world due to continuously growing sports culture and the presence of key media platforms.

Increasing popularity of lucrative soccer leagues like La Liga, English Premier League, Bundesliga, and Wimbledon is driving growth in the market. Cricket has become one of the most popular sports, with an increasing trend of globalization in the market. Lucrative leagues like IPL, BBL, LPL, PSL, Hundred’s, and other big tournaments provide a big opportunity for the key market players to purchase the broadcast rights and stay competitive in the market. The globalization of cricket in North American countries like the United States of America and Canada is providing the broadcasters with increasing opportunities to grow their revenue.

The Asia Pacific region, including countries like Australia, India, China, and Japan, is witnessing significant growth in the market. Due to the increasing population in emerging economies, there are the highest number of sports viewers in the market. Increasing competition among the sports channels and various media platforms is driving growth in the market. An increasing number of sporting events like lucrative soccer leagues, cricket leagues, and other sports are driving growth in the market.

Growing global sports audiences and high demand for live sports content are driving growth in the market. The rise of streaming platforms and digital media has expanded the reach of sports content, attracting more investment in broadcasting rights. Innovations such as high definition and 4K broadcasts enhance viewer experience, making sports content more valuable. Expansion of sports leagues and events into international markets increases the value of broadcasting rights as broadcasters seek to tap into new audiences.


Key Players

·         Amazon Prime

·         Netflix

·         Sony Liv

·         Star Sports

·         Disney+

·         The Walt Disney Company

·         Paramount Global

·         Fox Corporation

·         Bros Discovery

·         DAZN

·         Warner Bros

·         Other Players

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