White Wine Market 2024 – Market Size & Segments Analysis, Industry Trends, Manufacturers Analysis, Opportunities and Forecast 2030

The global market value of the white wine market was valued at USD 48231.1 million in 2022, and a CAGR of 10.9% is expected during the forecast period. It is made by fermenting grapes after removing the skin. It is considered lighter and more refreshing than red wine. They have an acidic taste and smell, and they are used in cooking to soften meat and deglaze cooking juices. It is good in combination with light seafood and poultry dishes.

Global demand for white wine has been steadily growing. It offers a range of flavors and styles, from crisp and refreshing to rich and creamy. It’s influenced by factors like consumer preference, grape variety, regions of production, and trends in the wine industry. Global demand for white wine has been steadily growing, with China as a major market. There is a growing interest in organic, sustainable, and natural white wines among consumers.

Impact of Covid-19

The COVID-19 pandemic has had a significant impact on the wine market, both positively and negatively. Initially, there was a decrease in sales and consumption due to lockdowns, restrictions on hospitality, and economic uncertainty. On-premise consumption, such as in restaurants and bars, saw a sharp decline, impacting sales of higher-end white wines. However, as people stayed at home during COVID-19, there was a surge in off-premise consumption through retail channels, including sales and grocery stores. Increasing demand for white wine is due to more adoption by consumers to get relaxed and comforted.

There is an increasing trend towards premiumization, with consumers willing to spend more on higher-quality wine during their stay at home. Wineries and retailers adapted to the new reality by increasing their online presence, offering virtual tastings, and providing direct-to-consumer sales options. Overall, the white wine market saw challenges as well as opportunities during the pandemic.

Growth Drivers

Increasing disposable income, increasing urbanization, and the increasing tendency of people to go for light and better-quality wine are driving the growth in the market significantly. With an increasing focus on health and wellness, many consumers are turning to white wine due to its perceived health benefits, such as antioxidants and lower calorie content. Shifts in consumer preference toward lighter and more refreshing beverages are driving the demand for white wine in the market. The increased number of social gatherings, dining out, and celebratory occasions is driving the growth of the market.

The growth of wine tourism encourages consumers to explore different wine regions, exposing them to a variety of white wine offerings and driving overall market growth. Growing awareness of environmental issues has led consumers to seek out sustainably produced wines, including many white wine varieties, thereby growing the demand for white wine in the market.

Segmentation

By type

·         Dry White Wine

·         Sweet White Wine

·         Luxury White Wine

By Grape Variety

·         Chardonnay

·         Sauvignon

·         Blanc Riesling

·         Pinot Grigio

·         Chenin Blanc

Packaging

·         Bottles

·         Cans

·         Boxes

Style

·         Dry

·         Sweet

·         Sparkling

·         Fortified

Demographics

·         Age

·         Gender

·         Lifestyles

·         Income Level

Ocassion

·         Casual Gatherings

·         Formal Events

Regional Outlook

·         Asia Pacific

·         North America

·         Latin America

·         Europe

·         Middle East and Africa

White Wine Market by Type Segmentation

On the basis of type, the white wine market is segmented into dry white wine and sweet white wine. Dry white wine refers to a white wine that contains very little residual sugar, resulting in a crisp, refreshing taste without perceptible sweetness. These wines are fermented until most of the sugar from the grapes is converted into alcohol by yeast. Dry white wine varies in flavor profile depending on factors such as grape variety, winemaking technique, and terroir.

Common grape varieties used to produce dry white wine are chardonnay, Sauvignon Blanc, Pinot Grigio, Riesling, and Chenin Blanc. These wines often include flavors of citrus, green apples, pear, stone fruits, and sometimes herbal or mineral notes. Dry white wines are versatile. Sweet white wine ranges from slightly sweet to very sweet. It exhibits flavors of ripe fruits, such as apricot, pineapple, and honey, along with floral. These wines are often enjoyed as dessert wines.

Regional Outlook

On the basis of the regions, the white wine market is segmented into 5 parts: Asia Pacific, North America, Europe, Latin America, and the Middle East and Africa. North America is blessed with a robust wine market, including a large consumer base with a preference for white wine. Favorable climate conditions for grape production are driving growth in the white wine market. California is the leading state in the production of grapes. High investment by American winemakers is driving growth in the market significantly. Increasing disposable income and rising urbanization are driving growth in the Asia-Pacific market.

The Asia-Pacific region has witnessed significant growth in recent years due to increasing consumers’ interest in wine, changing lifestyles, and a growing middle class with higher disposable income. Countries like China, Japan, South Korea, and Australia are significant players in the market, with consumers showing preference for both local and imported white wines. Marketing efforts, evolving taste preferences, and trade policies also influence market dynamics.

The European white wine market is diverse and well established, with countries like France, Italy, Spain, Germany, and Portugal being major producers and consumers. Each country has its own unique value of style and variety, influenced by factors such as climate, soil, and winemaking traditions. While traditional wine-producing regions maintain a strong presence, emerging wine regions in Europe are also gaining recognition.

Consumer preferences for quality, authenticity, and sustainability are driving trends in the European white wine market, with growing demand for organic and biodynamic wines, as well as increased interest in indigenous grape varieties. Increasing disposable income and an increasing tendency to go for healthy beverage options are propelling the growth of the market significantly. The Middle East is witnessing slow growth in the market during the forecast period. Latin America, including Brazil and Argentina, are big markets for white wine.

Key Players

·         E & J GalloWinery

·         ConstellationBrands

·         Pernod-Ricard

·         The Wine Group

·         Treasury WineEstates

·         Casella

·         Accolade Wines

·         Grupo Penaflor

·         Castel Freres

·         Caviro Group

·         Vina Concha Y toro

·         Changyu Pioneer Wine Co. Inc

·         John Distilleries

·         Other Players